(SPEC WORK) Dynamic Banner Ad Project for ABC Toys

ABC Toys is a website selling educational toys for babies and children. The toys are designed to increase intellectual abilities while still being fun and engaging for children.

The goal of the project was to appeal to parents with children aged 6 months to 4 years old and increase visits to the ABC website.

Because the target audience were so invested in the development of their young children, I focused on speaking directly to their aspirational hopes for their children’s future, then presented ABC Toys as a stepping stone to get them there.