Brand Voice Guide Project for Blueprint

Blueprint are a police legislation compliance business operating near London.

When they first reached out to me, they had written and rewritten their website a thousand times but just couldn’t articulate themselves how they wanted to.

We met to have a chat about who they were as a business and dig down into how they wanted to be perceived. That was when I suggested a Brand Voice Guide after listening to what they wanted to achieve.

The guide I wrote for them outlined not only their values as a business, their promise to their customers, brand voice, and brand tone…

But provided a foundation for all future content creation, employee understanding and brand identity.

As this is an internal document, and due to the nature of the industry, I can’t share the final piece. But below is a client testimonial from the work.