Brand Strategy Project for Hustle Up

The Hustle Up app is a management platform specifically designed for CrossFit gyms. As a CrossFit coach myself, what ended up being a brand strategy project was especially close to my heart, but it started out a little differently.

Initially, they were looking for some newsletter copy and blog content.

But it soon developed into a collaborative mixture of idea suggestion and brand marketing strategy based on my existing passion for the industry and knowledge of the customer base.

Since then our work together has expanded into email strategy, brand direction ideation, and app content development to name just a few.