Website Rewrite Project for GeeFit Bootcamp

GeeFit is an independently run fitness bootcamp operating out of Hampshire.

They wanted a homepage rewrite to better communicate who they were as a business and what they offered their customers. So that’s what we did.

I met with the founder to chat about how he wanted to be perceived as a brand and what he felt was unique about his community. Spoke to his coaches to discover how this was being translated into classes. And asked the customers themselves so I got a complete picture.

The rewrite gave my client the brand voice they were looking for in their website copy and improved clickthrough on the site.