Email Marketing Strategy Project for Georgina Yoga

Georgina Yoga is an independently run yoga business offering in-person classes, retreats and restorative evenings.

Our project focused on creating an email as part of a campaign to encourage sales of tickets to a six-week course aimed at beginners.

I looked through the previous emails and social outreach posts from the brand to make sure I understood the tone of voice and matched my writing style to suit it.

Then researched the key benefits of the course by speaking to the client and adapted the message.

We had a fantastic result and the course sold out!